In 1993, food scientists John Wadsworth and Stephen Story discovered noni fruit through a friend who had recently returned from French Polynesia. They studied and researched the noni fruit for three years before successfully developing the methods for harvesting, processing, and bottling the TAHITIAN NONI® Juice without sacrificing its critical natural elements.

In July of 1996, they introduced TAHITIAN NONI® Juice to the United States. This is a significant achievement for several reasons: Noni Juice had never before been on the market anywhere in the world. John and Stephen succeeded in overcoming the difficulties involved in harvesting the noni fruit; it grows only in the wild and must be harvested in the wild.

For people who are not raised around noni , it has a slightly objectionable taste that John and Stephen were able to overcome using only natural organic fruit juices. It is necessary to harvest noni fruit at the correct stage of maturity in order to maintain the quality of the juice.

After 2 years, they met Kerry Asay , former CEO and Chairman of an old successful network marketing company. Mr. Asay immediately recognized the opportunity in this discovery. He began to plan a unique company whose only mission would be to bring the secrets of the noni plant, Morinda citrifolia to the world.

Tahitian Noni International is a global,research-driven bioactive products company that was the first to introduce the health benefits of the noni plant-a bioactiverich,adaptogeniplant,containing iridoid compounds- to the world outside Tahiti. Tahitian Noni International is the leader in the discovery,development,manufacturing,and marketing of noni-based bioactive products including beverages,beauty,and weight loss lines. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets around the world, and is the worldwide leader in bioactive beverages.

"Few innovations have captured the world with such widespread attention as this sublime juice from the Islands of the South Pacific."
--Stephen Story /Vice President of Morinda Holdings, Inc.

The Mission

As stated, Tahitian Noni International was established for the sole purpose of bringing TAHITIAN NONI® Juice to the world. Tahitian Noni International is dedicated to allowing everyone who is earnestly seeking to promote health and a happier lifestyle, to have access to 100% authentic TAHITIAN NONI® Juice . This product will eventually help millions enjoy financial health.

"The large number of people who have had their health dramatically improved because TAHITIAN NONI® Juice is truly humbling. I believe Tahitian Noni International has the responsibility to take this great blessing to the world."
--Kerry Asay, / President and CEO of Morinda Holdings, Inc.

Founding Pricipals

• Honesty and Integrity
  We will do our very best to infuse honesty and integrity into every business relationship.
• Fair Treatment of All Individuals
  Product Consultants, Employees, and Vendors will be treated fairly. We will avoid making deals with one that we are not willing to offer to all.
• Strong Leadership
  We may make mistakes along the way, and when we do we will correct them as quickly as possible.
• Commitment to Honorable, Frugal Business Practices
  Practices that will allow the opportunity to exist far beyond our current reach.
• Commitment to Offering the Finest Product Consultant Support of any company
• Open-Mindedness
  Valuable input comes from many different places, we recognize the importance of keeping an open mind and a thankful attitude.
• Hard Work
  We believe that there is wisdom in the old saying, The harder I work, the luckier I get. Good, honest hard work will be one of the key ingredients for our success.
• Gratitude
  We understand that the product we offer was made by God, not us. We gratefully approach the task of bringing the product to people everywhere.

When I think of all the things that came together to initiate this wonderful company, nothing amazes me more than the vision and presistent determination demonstrated by Stephen Story and John Wadsworth. -- Kim Asay , / Vice President of Morinda Holdings, Inc.

What Sets Us Apart

Absolutely no me-too products. While most every company scrambles to copy anything that is remotely popular in the market, Tahitian Noni International has paid the price for exclusive innovation. TAHITIAN NONI® Juice has never been on the market, never advertised, never offered by any company (including retail and direct marketing). The Tahitian Noni International team has spent nearly three years researching this product and developing the means to bring it to the marketplace.

An opportunity that is simple, focused and duplicatable. While other companies have a difficult time focusing (and as a result have a difficult time being successful over the long term), Tahitian Noni International will attract thousands of individuals simply because of pure mission.
 

A compensation plan that will set the standard for the rest of the industry for decades to come. A plan that is simple to read and understand, friendly to new Product Consultants, rewarding to builders, and fair to all. Tahitian Noni International believes deeply in the concept of networking.
 

Company support that will be second to none. Tahitian Noni International will do things right. We will utilize the finest computer technology, telephone support and communications, literature and support tools, and the important personal touch at the home office that will set us apart from the crowd. Every product order, commission check, and Product Consultant inquiry will receive our best attention.

Blessing the lives of many people. Beyond the obvious benefit to those who join our mission and benefit from our singular product. Tahitian Noni International touches hundreds of lives in far away Tahiti . Life in the islands can be a challenge due to high unemployment and lack of financial opportunity. Tahitian Noni International has provided something to these people that is very precious and appreciated -- an opportunity to honestly provide for the needs of their families.

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