Morinda Company History
In 1993, food scientists John
Wadsworth and Stephen
Story discovered noni fruit
through a friend who had recently returned from French Polynesia.
They studied and researched the noni fruit for three years
before successfully developing the methods for harvesting,
processing, and bottling the TAHITIAN NONI® Juice without
sacrificing its critical natural elements.
In July of 1996, they introduced TAHITIAN NONI®
Juice to the United States. This is a significant achievement
for several reasons: Noni Juice had never before been on the
market anywhere in the world. John and Stephen succeeded in
overcoming the difficulties involved in harvesting the noni fruit;
it grows only in the wild and must be harvested in the wild.
For people who are not raised around
noni , it has a slightly objectionable taste that John and
Stephen were able to overcome using only natural organic
fruit juices. It is necessary to harvest noni fruit at
the correct stage of maturity in order to maintain the quality of
After 2 years, they met Kerry
Asay , former CEO and Chairman of an old successful
network marketing company. Mr. Asay immediately recognized the
opportunity in this discovery. He began to plan a unique company
whose only mission would be to bring the secrets of the noni plant,
citrifolia to the world.
Morinda is a global,research-driven
bioactive products company that was the first to introduce the
health benefits of the noni plant-a
bioactiverich,adaptogeniplant,containing iridoid compounds- to the
world outside Tahiti. Morinda is the leader in the
discovery,development,manufacturing,and marketing of noni-based
bioactive products including beverages,beauty,and weight loss lines.
Headquartered in Provo, Utah, Morinda has a presence in over 70
markets around the world, and is the worldwide leader in bioactive
"Few innovations have
captured the world with such widespread attention as this sublime
juice from the Islands of the South Pacific."
President of Morinda Holdings, Inc.
As stated, Morinda
was established for the sole purpose of bringing TAHITIAN NONI®
Juice to the world. Morinda is dedicated to allowing
everyone who is earnestly seeking to promote health and a happier
lifestyle, to have access to 100% authentic
TAHITIAN NONI® Juice . This product will eventually
help millions enjoy financial health.
"The large number of
people who have had their health dramatically improved because
TAHITIAN NONI® Juice is truly humbling. I believe Morinda
has the responsibility to take this great blessing to the
--Kerry Asay, / President and CEO of Morinda Holdings, Inc.
- Honesty and
We will do our very best to infuse
honesty and integrity into every business relationship.
- Fair Treatment
of All Individuals
Product Consultants, Employees,
and Vendors will be treated fairly. We will avoid making deals
with one that we are not willing to offer to all.
We may make mistakes along the way, and
when we do we will correct them as quickly as possible.
- Commitment to
Honorable, Frugal Business Practices
will allow the opportunity to exist far beyond our current reach.
to Offering the
Finest Product Consultant Support of any company
Valuable input comes from many different places, we
recognize the importance of keeping an open mind and a thankful
- Hard Work
We believe that there is wisdom in the old saying,
The harder I work, the luckier I get. Good, honest hard work will
be one of the key ingredients for our success.
We understand that the product we offer was made by
God, not us. We gratefully approach the task of bringing the
product to people everywhere.
When I think of
all the things that came together to initiate this wonderful
company, nothing amazes me more than the vision and presistent
determination demonstrated by Stephen Story and John Wadsworth. --
Kim Asay , / Vice President of Morinda Holdings, Inc.
Sets Us Apart
me-too products. While most every company scrambles to
copy anything that is remotely popular in the
market, Morinda has paid the price for exclusive
innovation. TAHITIAN NONI® Juice has never been on the market, never
advertised, never offered by any company (including retail and
direct marketing). The Morinda team has spent nearly
three years researching this product and developing the means to
bring it to the marketplace.
that is simple, focused and duplicatable. While other
companies have a difficult time focusing (and as a result have a
difficult time being successful over the long term), Morinda
will attract thousands of individuals simply because of pure
plan that will set the standard for the rest of the industry for
decades to come. A plan that is simple to read and
understand, friendly to new Product
Consultants, rewarding to builders, and fair to
all. Morinda believes deeply in the concept of networking.
that will be second to none. will do things
right. We will utilize the finest computer technology, telephone
support and communications, literature and support tools, and the
important personal touch at the home office that will set us apart
from the crowd. Every product order, commission check, and Product
Consultant inquiry will receive our best attention.
Blessing the lives
of many people. Beyond the obvious benefit to those who
join our mission and benefit from our singular
product. Morinda touches hundreds of lives in far away
Tahiti . Life in the islands can be a challenge due to high
unemployment and lack of financial opportunity. Morinda
has provided something to these people that is very precious and
appreciated -- an opportunity to honestly provide for the needs of
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